Rainbow World Group

Elevate Africa as a global sports market

for Athletesfor Fansfor Governmentsfor Governing Bodiesfor Leaguesfor Teams

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For over 15 years, RWG has built a unique experience in the identification and management of African sporting talents and assets across disciplines and geographies.

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Our Misson

We aim to build operations and experiences destined to grow talents across sports and entertainment across Africa.
Today, we leverage our expertise at the service of sports markets and talents in Africa. We operate across the sports value chain, from infrastructures and sports assets management to content production and data analysis.
We are equally commercially and socially driven: we harness the power, networks and financial leverages of sports and entertainment to bring educational and professional opportunities which fit the aspirations of Africa’s youth.
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Our Story

Born out of a vision

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Rainbow World Group (RWG) was born out of the vision of our founder, Kingsley Pungong. After running Wasserman Media Group’s Africa Strategy, Kingsley Pungong set up the Rainbow Bamenda FC in 2009 in the city of Bamenda - where he is originally from.

From one football club to multi-sports clubs ownership

Within a few years, Kingsley Pungong set up Rainbow Sport as his vision expanded to encompass scouting services not only in Cameroon but in all of Africa. Fast forward a few years of honing its methodology in talent identification and management Rainbow Sport acquired MFK Vyskov in 2017 which propelled the group to the field of multi-sports assets ownership.

Timeline

Kingsley Pungong establishes Rainbow Bamenda FC in Cameroon.

Rainbow Sports is created.

3 Rainbow Sports Players enter the MLS Draft for the first time.

Rainbow Sport acquires MFK Vyskov FC in Czech Republic.

Rainbow Sport acquires Rainbow FC in Kenya and wins the competitive bid to open a new club in Dubai.

MFK Vyskov FC is promoted to the Second Division in Czech Republic.

Elites Falcons FC is promoted to the UAE’s Second Division.

Rainbow FC Kenya is promoted to the Kenya National Super League.

Rainbow Sports becomes Rainbow World Group.

OUR IMPACT

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players

on a roster on a yearly basis

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players

placed across top leagues such as MLS, Ligue 1 and prominent leagues in Europe (Norway, Czech Republic)

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national teams

from Africa selected our players to join their roster in international competitions

Our Assets

Creating pathways to success and prosperity for talents across sports and entertainment in Africa

In football alone, Africa captures little of the value it brings to the transfer market: the players of the 2023 AFCON alone represent close to USD 3 billion to the market. Rainbow World Group exists to see that trend reversed. We leverage our experience in talent identification, management and sports assets management and combine it with our world-class partners’ expertise to bring to life a first-of-its-kind network of multi-sports academies throughout Africa.
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RWG acquired and began operating Rainbow FC Kenya in 2017. In 2023, the club was promoted to the Kenyan Super National League. In 2024, Rainbow FC Kenya became Glorions FC Kenya

Learn More
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Our Multi-Sports Academies (MSAs) are operated through private-public partnerships,

They are destined to provide Africa’s youth with opportunities to be educated and trained to become skilled members of the future of Africa’s workforce as well as world-class sports talents.
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Africa United a special talent identification program within our MSAs, which develops special pathways for professional footballers and generates content around their success stories.

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Scholarships

Beyond their time at the Academies lies a world of opportunities for our sporting talents. Our Fellowship programs collaborate with world partners to identify higher education opportunities.

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International Sports Scholars is an non-profit organization connecting the dots between global sports talents and scholarship opportunities to attend top academic programs around the world.

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E-sports

E-sports is recognized as the fastest growing sport in the world. By 2025, the number of eSports enthusiasts worldwide is expected to reach 318 million. We work with our partners to deploy solutions to grow the practice and community of Esports throughout Africa and identify pathways to generate revenue for the players.
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Combat Sports

The Africa Fighters League (AFL) is designed to create professional pathways for African combat athletes. Within AFL, the Dambe Warriors League is set in Nigeria, to elevate the ancien martial art of Dambe to new heights. The DWL aims to showcase the sport's rich heritage and thrilling action to audiences both within the country and around the world.